Affichage des articles dont le libellé est France. Afficher tous les articles
Affichage des articles dont le libellé est France. Afficher tous les articles

jeudi 1 octobre 2009

Not as elaborate as their predecessors of the 50s and 60s

But not devoid of interest. Some advertising vehicles still come out from some real conversion out of a standard one. But modifications seldom reach the levels of four and five decades ago when everything except the chassis was redesigned and reworked.

Cofiroute is a prominent french highway builder and operator. The company's latest project is a two level motorway running across much of Paris western suburban area, by linking Reuil-Malmaison to Versailles in 10 to 15 minutes instead of today's 45 minutes or so.
Plans call for setting the motorway underground through a two level tunnel. Each level comes up with a three lane highway. Each level will be single way, so that frontal collision will be virtualy impossible. Moreover, two-wheelers and trucks will be banned in addition to vehicule showing up an height in excess of 2.80 meters / 7.40 feet.

Last September 24th, Cofiroute was amid a marketing drive to promote a subscription scheme targeted to frequent drivers, many of whom radiate from La Défense business district for both personnal and professionnal reasons

The company dispatched then its specially modified advertising van, conversion of which


was obtained from a Renault Master full size van. The company's van was parked on the grand plazza , all day long and at a strategic location between the convention center and the shopping mall., where a promotional counter was already on site. The van drove in with another team of attention getters who circled back and forth

and salespersons who set up their office and pitched the subscriptions on board.




samedi 29 août 2009

A proud American in the streets of Paris


Proud to be American


Not as widely known as parent company Harley-Davidson products, but not shy to show they are from America, Buell Sport motorcycles have developped personalities of their owns. Today, I had the opportunity to picture this mighty and aptly named Thunderbolt enjoying a rest before roaring again.


Some history

The Buell Motorcycle Company is an American motorcycle manufacturer based in East Troy, Wisconsin and founded by ex-Harley-Davidson engineer Erik Buell. The company first partnered with Harley-Davidson in 1993, and became a wholly-owned subsidiary of Harley by 2003. On November 17, 2006, Buell announced that it had produced and shipped its 100,000th motorcycle.

The first Buell motorcycle, the RW750, was built in 1983 purely for competing in the AMA Formula 1 motorcycle road racing championship. At that time, Erik Buell was a top contending privateer motorcycle racer. After completion of the first two RW750 racing machines, one of which was sold to another racing team, the Formula 1 series was cancelled. Buell then turned his focus towards racing-inspired, street-going machines using engines manufactured by Harley. In 1993, Harley-Davidson Incorporated joined in partnership with Buell Motor Company as a 49% stakeholding minority partner and the company formed was renamed "Buell Motorcycle Company". In 1998 Harley purchased majority control of Buell, and it has been a subsidiary ever since. Since then, Buell has used modified Harley-Davidson Sportster engines to power its motorcycles.

More here : http://en.wikipedia.org/wiki/Buell_Motorcycle_Company